Case Study: Trust
TRUST Speciality Sugars
Where packaging added value to the brand

We designed a family of consumer packs for the Trust range of speciality sugars. The strategy was to own the ‘purity’ platform, inject food appeal into the packs (something missing from competitive packs) and educate the consumer on how Trust sugar was the purer, better option. The packs were distinguished by strong, clean graphics; and striking visuals – features that set Trust apart from the rest.