Case Study: Indo Rama
Indo Rama Corporate Brochure
The brochure that spun a dynamic, new image!

Although it was India’s second largest producer of synthetic yarn, Indo Rama was widely perceived to be staid and slow moving (relative to the industry leader, Reliance).
The creative deployed the theme of adventure sports (using real life pictures) to paint an image of youth, dynamism and enterprise. The brochure highlighted the company’s specialist skills, its ability to take risks; its track-record of innovations and all-round leadership initiatives.