Case Study: KRBL
KRBL Corporate Brochure
The brochure that separated the leader from the crowd!

The brochure that separated the leader from the crowd!
In an industry crowded with pretenders, family-run ventures and Johnny-cum-latelys, the communication task was to help KRBL stand apart from the rest of the crowd. The strategy was to make the KRBL name synonymous with Basmati – a positioning that was substantiated by the fact that the company was the world’s largest Basmati exporter and had an over hundred-year-old expertise in processing rice.
Targeted primarily at an overseas audience, the brochure etched the different facets of the company in minute detail – in an open and transparent manner – something befitting a true leader.